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Couture vs. Labels

20 Oct

The Label says you are ‘one of the girls’; Couture says: You Are The Woman.

Couture Wedding Gown

As one of the many great wearable couture items in the couture fashion event ‘Eleganza’ www.couturecalgary.com, EHC will be featuring a wedding dress – more correctly wedding “Gown” which in concept, was started in 2009.

First let me explain why ‘gown’ and not ‘dress’. A ‘dress’ is a one-piece garment for women and girls combining a bodice, with or without sleeves, and a skirt, and covering most of the body and even though the clothing is required for a particular occasion the definition and connotation doesn’t quite measure up to the distinctive occasion such as a wedding.

This ceremonial declaration of two individuals in agreement vowing to share a life of love, companionship and devotion forming a recognized legally binding relationship called marriage is a big deal – sorry – an IMMENSELY BIG DEAL. (For those of you who don’t agree – try getting yourself out of this simple little contract with your emotional and financial health intact).

Therefore, for this occasion deserves to be called a ‘gown’, an elegant dress or a woman’s full-length or formal dress worn for special occasions. This wedding gown will be modelled by the bride herself in Eleganza on November 20th, 2011. How this couture gown evolved will be revealed in an ongoing feature…to be continued keep posted…

The Labelled wedding gown

About ready-made, made-to-measure, prêt-à-porter, and off the rack wedding gowns, these are all pre-made or manufactured on an assembly line with standard measurements no matter how unique they claim to be – at or after production may be altered to suit the buyer. In our experience with these bridal gowns no matter how close they come to fitting the bride-to-be one thing that never fits properly around the bust line is the strapless gown.

This one area either gapes losing the less-than-full bust altogether (crumb catcher), or worse presents the bust like cream puffs on a platter, with the underarm and back really MT (muffin top). Sadly, one may think this is attractive or erotic, but most women (and men if you ask them) find it vulgar or embarrassing to look at. Rather, the strapless bodice should be sensual with the fabric moulding over the bust embracing it, holding you under the arms, following around caressing the back enhancing your allure.

Why is this always a problem with ready-made? My polite guess is that when the dress is assembled on the production line, very little time is spent and little expertise employed to shape the bodice properly – straighter lines are just easier to handle. So make sure to ask your dressmaker to make certain that the strapless bodice fits properly when having alterations done. More on this later as well….

I won’t request wedding gown disaster stories – I couldn’t cope with them all, but perhaps some of your questions will be answered and problems explained as you follow EHC on this lesser traveled road called… ‘Couture’.

www.ecoleholtcouture.com

Proud sponsors of Eleganza:

 

Silent Auction prize - retreat getaway http://www.hiddensprings.ca

 

 

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