Ecole Holt Couture challenges the notion that couture made or tailor made garments should be presented by professional models on its runway.
Each year we hear a few strong opinions following EHC’s annual fashion event on this subject. And they make a valid point. If you want to attract your market sector, sell your designs or collections, you need to appeal to your audience’s strong desire to be this ‘beautiful’, ‘in’, ‘thin’, and ‘fashionable’ etc. so they will buy into your conceptualized vision.
Through all types of media, this is how style and fashion is essentially sold. Sample sized garments for each new collection are created specifically for professional models to display in incredulous theatrical settings. You only need to open a style magazine or watch a fashion video to understand what I mean.
An advantage to using professional models is that they are well practiced walking the runway with supreme confidence implying that every woman should or will look this way when they wear this garment. Models are a predictable size, usually 5’8” – 6’0” (175 cm) tall, a size 0 – 6, age thirteen to twenty-two, right?
I love theater, and it is most entertaining! But, as couturiers and tailors we take particular issue with the popular belief that most of us and you: look all wrong, have the wrong hair, walk all wrong, are the wrong shapes, or are the wrong age, unless you aspire to or do look like the model image. Yes, glamor is still a tantalizing fantasy, but not the reality of most people’s lives.
Please tell me if you really walk the aisles at your office, sit at your computer, take the bus or drive to work, take your children to school, attend a business meeting, arrive at the restaurant or your friend’s wedding ‘strutting your stuff’ like professional models do on the runway? I thought not.
Couture and tailor made (fashion) both exquisite and practical is essentially different. It is the voice and vision of authenticity. Authenticity of your style, shape and personality. Because, couture is created specifically for you, your vision, your lifestyle needs, and your shape and curves, the best model of course, will be you.
Here is some juicy insider knowledge. Collections shown on the runway or through look-books must ultimately sell themselves in shops. They must have superior ‘hanger appeal’, meaning they must grab your attention whilst hanging on the rail or over the mannequin, and the most effective way to achieve this is to produce styles that have little extra shape or size, and no complications in them.
How is this different from true Couture or tailored garments? It is well known, and most obviously seen when on the hanger, that couture made or tailor made garments truly have the worst hanger appeal! Why so? Garments fitting your shape and around your curves, and sometimes complex in construction, absolutely need to be filled-out by your body to show at their best.
At Ecole Holt Couture’s fashion event each year the students model garments they’ve made purposely for themselves or for their client model, to fit their own unique shape and not a typical model ‘size’.
The deliberate aim of using non-professional models is to affirm that couture made and tailor made is intended as exclusively for ‘you’. No matter what your unique shape, age, and lifestyle, you always look your best when the fashion you wear fits you well, suiting your personal style and makes you feel comfortable within your own skin. This in turn produces genuine self-confidence, helps you stand apart from the crowd reflecting your wonderful and beautiful true self – a concept everyone can relate to.
Although the projects shown on EHC’s runway are firmly part of the learning program in the curriculum, each student’s creations are completely unique in their presentation. The garments reflect students own personal style. We encourage you to follow the students’ progress through EHC training, pay attention to their developing skills and creativity. They will one day be the ‘designer makers’ helping you to create your own unique look. True couture and bespoke tailoring is not just for the rich and famous, it is for you!