We care that we are environmentally, socially and economically sustainable and the reason I love doing this work so much. It is exceptionally satisfying both as a couturier/tailor and educator. However, fashion industry people would argue that if everyone in the industry would still carry on as we do; we’d still be living in the dark ages. That might be true, but on the other hand – maybe not!
Case in point, the growing shift going-back-to-basics in organic farming and selling locally. We yearn for healthy wholesome nutritional foods, rediscovering real ‘taste’ and knowing where our food comes from! We love the personal touch.
Land and Building development is en route to greening-up by reclaiming, replanting, recycling and reusing perfectly good brick, lumber, stone, metals, and etc. products. Toxic chemicals are finally being removed from building products to provide healthier environments. Traditional crafts men/women and trades people are in high demand to achieve quality and reflect our personality in homes and gardens.
Connecting-with-nature programs are re-focusing our attention on the value of all living things from tiny bugs to preserving forests, from saving the whales to natural water sheds. We have come to realize, everything on earth belongs here. People need to be actively engaged in safeguarding our planet; we cannot be timid or remain ignorant of the urgency in making at least small changes in our current habits.
Psychologists and sociologists are proving that our increasing dependency on social media may actually be making us more isolated, even though we depend on it for keeping in touch. We cannot do without the internet to conduct business today. All the same we still need personal engagement with our immediate community to make our work meaningful. Do you know or care if your customers are truly happy or satisfied with your product? How are you connected?
The fashion industry as a whole has been guilty as charged of being rather deceptive in capturing our attention. No one should believe magazine photos because they are all touched up to create an illusion of idealized perfection. Labeling doesn’t give you the true story in part or in full. We don’t know anything at all about a garment’s journey, who made them and where they actually come from. Yet fantasy continues to influence our desires and attitudes about everything from what we drive to what we wear. It is no surprise then that consumers are slow in making better choices to curb this insatiable addiction to an illusion of impossible glamor, and at a terrible cost.
Consumers have become irresistibly accustomed to cheap fashion paying next to nothing in our western society, in effect undervaluing all creative labor, totally unaware that quality and social welfare is sacrificed every time in achieving this. We have become entirely detached. So it is no wonder that we are somewhat slow to adopt a more sustainable approach to style. The popular saying goes: “If you are not part of the solution, you are part of the problem”, we all need to take another look and reassess our contribution to the well being of our own community as well as global communities.
However, positive changes are on the horizon and the alternatives are numerous! Sharing, Recycling, upcycling, redesigning and zero waste, to name a few. In practice couturiers and tailors do not waste materials, find creative ways of incorporating your cherished valuables, and are not just in the exclusive domain of the wealthy patron either.
As local artisans and crafts people we can effectively service clients in our own communities giving them exactly what they want and need and at a much higher quality – with a personal touch. If you don’t believe it, just think about hand knit sweaters or your most valuable handmade possession which you really love and cherish – I’ll guess you still own them and loathe letting them go! Cheers! J