But is has also become a marketing lure directed at label conscious or size snob buyers. For example, a size 0 suggests that it is made for slim top model types. Whereas for size 4 individuals, it perhaps suggests ‘beyond the scope of being considered’ for a magazine cover, but in fact they could be the very same body shape.
If you suddenly find that you’ve jumped from a size 10 to a size 14, you may wonder where all of a sudden you’ve gained all that extra weight, but it may just be two different brand’s set of sizing. It has become ‘all about the implications of size. In any case, it causes unnecessary stress.
However, ‘Couture made’ or ‘Bespoke’ has very little in common with size standards, or sizing units, and is uniquely assigned to one, or each individual. If we all had a choice, we too would choose couture made!