To be happily successful in couture and tailoring you must become a master maker and this takes time as does developing your clientele. Gaining sufficient experience and always paying a great deal of attention to detail, wherein no element is compromised in a garment’s making, cannot be learned in a fast-track approach to learning, which is the reason why EHC’s programs are longer than typical career college programs.
Because the essence of couture and tailoring is to create a masterpiece every time, as with fine art, it is through making a multitude of discriminating choices. Understanding the intricacies of construction techniques and their application complexities is cultivated by experience. Pushing beyond your current level of creativity needs time to mature. In couture and tailoring a single garment is made to fit the client’s exacting requirements and style. As with an original work of art, cannot not be reproduced on mass and would defeat the whole purpose. In Couture and Tailoring, no garment is made on speculation; but by prearranged sale or by agreement.
Financial success at any level is basically what is left over after expenses and other related costs. In creating one item whatever profit is attained very quickly, which could either be acceptable or unacceptable. It is noteworthy to point out artists and artisans have a reputation for disliking putting themselves forward selling their expertise and generally do better in complementary business arrangements wherein they can entrust some time-consuming marketing duties into the hands of someone else. However, handing over this kind of content control to someone else is not easy – finding someone who understands your vision and can speak in your voice – is exceptional.
If profit margins turnout to be lower for ‘makers’, meaning artists, artisans, and crafts people the compensation is greater in career satisfaction (or high job satisfaction). We also have somewhat longer careers than usual, working well beyond retirement age because we love to be creative and productive at any age. To be a successful maker the secret is in being authentic. Staying creatively involved, having control over our work, maintaining high work ethics, keeping our natural and business environments healthy and sustaining our emotional and spiritual wellbeing is essential to and naturally high on our priority list in life.
A word about sustainability – defined as genuine attitudes and practices rather than ‘green-washed’ attempts or hyped up pitches to create an illusion of sustainability. More and more influential people in the industry are supporting what is called ‘slow fashion’, a term coined by Kate Fletcher (Centre for Sustainable Fashion, UK, 2007). The core of a movement dedicated to righteous ways of being fashionable. Slow fashion encompasses all initiatives taken towards using bio-degradable raw materials, recycled garments, buying from fair-trade organization and promoting slow consumption.
We all have choices, and no one way is right for everyone. But, being able to make conscious and informed choices shouldn’t be drudgery, it is a luxury, it should be our prerogative. This may also appeal to you! Cheers! J.